As smartphones and tablets become a standard, rather than a luxury, thousands of new apps appear every year that are radically changing how we communicate and consume media. Likewise, the world of marketing is rapidly changing. Snapchat is to Instagram what Twitter was to Facebook — it allows users to send pictures and video that only exist for 1 to 10 seconds after they’re opened. These five tech-savvy companies have realized Snapchat’s innovative potential and are applying it to their marketing tactics.
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